News desk
Desk notes, not press releases.
Aggregation from the sample desk, trade floors, and study calendar — frontend archive preview.
Trade showsJul 28, 2026HypeAndProof Desk
CES floor notes: wearables that survived the first 48 hours
What we clipped, what we skipped, and the two bands that actually made the review queue.
OpsJul 22, 2026
Sample desk intake: July arrivals from beauty and kitchen
Twelve units cleared receiving. Four moved to active testing. Six returned with notes.
StudiesJul 18, 2026
Study preview: open-ear headphones under $200
Methodology locked. Six SKUs in rotation. Publish window: mid-August.
PolicyJul 10, 2026
For brands: how we disclose samples on every review
A short primer on our FTC language, photo rights, and what “editorial” means here.
SocialJul 5, 2026
How we cut TikTok proof clips from a full unboxing
Fifteen seconds. One claim. One close-up. Link back to the permanent review.
CommunityJun 28, 2026
OC buyer panel: what shoppers asked us to retest
Readers voted. Three categories get refresh scores before Labor Day.